LEADER Robotic Adventures is a complementary program to basic educational training dedicated to young people from 10 years old. On electrifying adventures, students are challenged to create solutions to real problems using the LEGO® MINDSTORMS® Education NXT kit. In this way, they are prepared to be leaders and entrepreneurs of the future.

Below is the campaign created to sell the program to franchisees and partner schools of ZOOM Education for life, an exclusive LEGO Education distributor in Brazil.